Freeform is joining the world of short-form. On Wednesday, the network launched an all new 10-episode series titled “Party Girl” from the minds of Lisa Schwartz and Lacey Friedman.
Loosely based on Schwartz’s experiences – and hitting square in the middle of the network’s target demographic – the series follows a twenty-something as she navigates adulthood while working with a band of quirky co-workers at a Los Angeles party company that specializes in themed birthdays
“We love working with emerging talent like Lisa who has such an authentic and fresh point of view. “’Party Girl’ is a hilarious show that beautifully portrays the emotional highs and lows of being in your twenties,” said Karey Burke, executive vice president, Programming and Development, Freeform.
The series features a cast of characters including Fay, described as “the slightly off, mama-bear leader” played by National Lampoon veteran Beverly D’Angelo; Philip, an amateur magician brought to life by Ed Begley Jr.; and Clive, the client that literally takes the cake as “the weirdest party hero ever.”
Schwartz is well versed in digital content, best known for her YouTube channel that has amassed 2 million followers.
“We are thrilled to premiere our show on the Freeform app and are glad to be a part of their family,” said Schwartz and Friedman in a statement. “’Party Girl’ is a twisted homage to birthday party entertainers, based on Lisa’s personal experience, and a nod to all of us who try to maintain our dignity in a world set up for us to have none.”
Produced by digital studios New Form and Maker Studios, the “Party Girl” pilot first emerged during the New Form Incubator program in 2015. After being further developed into a series project, the comedy premiered at the 2016 Tribeca Film Festival. With Freeform’s rebranding, the networks have found success in bringing digital content to “highly engaged millennial” audiences, leading to the decision to make “Party Girl” an online offering.
JC Cangilla, the senior vice president of Business Development at New Form noted, “We are seeing an increased interest from traditional networks to expand their digital offerings. As a leading digital studio, we are excited to see a great series like ‘Party Girl’ find a home on Freeform.”
Audiences can find the pilot episode of “Party Girl” online now: