Freeform Moving “A Little Forward”

Freeform just held their first ever summit as a way of introducing their new brand and direction in programming. Stars from Freeform led three panels to address everything “from dispelling stereotypes of millennials, to navigating love in the age of smart phones, to having representation without venturing into exploitation.”

They believe sophisticated storytelling can inspire the world to embrace cultural change and shows likes grown-ish, Alone Together, Famous in Love and The Bold Type certainly reflect that aspiration, as will their upcoming new series.

Here they unveil their new tagline, “A little forward,” and brand convention with a new network promo that demonstrates their boundary-pushing, edgy, candid and sexy narrative.

https://youtu.be/YgC1baCCNFk