RadioShack and Nick Cannon have teamed up for the launch of an exclusive line of new products for NCREDIBLE. The line is the first launch from a series of community-focused initiatives that will take place at Radio Shack locations worldwide. The brand will emphasize youth empowerment and community through the mission statement of “Turn Down the Violence, Turn Up the Sound.”
Nick Cannon joined the company as the Chief Creative Officer back in December and is working to enhance the in-store experience and develop products that cater towards up and coming entertainers. To celebrate the launch, Nick Cannon and the Harlem School of the Arts performed at a store located in Harlem, New York City along with special guests from NY Youth Against Violence yesterday afternoon.
NCREDIBLE products will include a headphone line to rival that of Apple’s Beats, signature DJ and music creation products and additional learning products to advance and foster creativity. While a majority of these products are slated for future release, yesterday’s performance celebrated the NCREDIBLE 1 Bluetooth headphones in more than 1,700 stores, dealers, and online at www.RadioShack.com. The headphones come in either red or black matte with on-ear controls, access to phone calls, a case, and a cable for just $129.
For more information on NCREDIBLE you can visit your local RadioShack store or go to www.RadioShack.com.