ABC Family Launches New Shadowhunter-Themed Scavenger Hunt App
In anticipation for the premiere of Shadowhunters, a show based on the bestselling young adult fantasy series called The Mortal Instruments by Cassandra Clare, ABC Family has unveiled an engrossing new app designed to give fans a chance to access exclusive new content. Called “Shadowhunters: Join the Hunt,” the series-themed scavenger hunt app allows fans to unlock extensive digital treasures from the show by scanning targets on Shadowhunters marketing elements, such as billboards, posters, magazine ads and digital promotions.
Once fans capture the digital treasures, such as The Mortal Cup and Alec’s bow and arrow, they can take photos with the objects and share on social media and with friends. Each treasure is worth a certain amount of points and fans can redeem the points for exclusive digital Shadowhunters related prizes at the store within the app. Fans can also interact on ShadowhuntersTV.com to help each other with the hunt.
The “Shadowhunters: Join the Hunt” app is available at Apple’s App Store and Google Play. For Shadowhunters fans, it is an irreplaceable opportunity to broaden the fan experience and make new connections. So, ask yourself: are you ready to join the hunt?