Quality, Cleverness and Truth are three of the core elements in TV Land’s rebrand.
Focusing on the “Gen-Xer’s”, Kim Rosenbaum, Executive Vice President of Marketing and Creative, for the network explains that the new logo, look and editorial voice are a part of a major overhaul of the popular cable network.
“The majority of our audience in prime time and weekends are now Gen Xers – vibrant, working adults who grew up on MTV and edgier shows. They demand and deserve a brand that is more connected to where they are today. They are layered and complicated, and their idea of escape is to lean in and go deep. We are a new TV Land for this new audience.” Rosenbaum shared in a statement.
TV Land’s rebrand began with the TV series “Younger” earlier this year which brought record growth for the network. Other new series premiering for TV Land this year include the “Smallville’s” Michael Rosenbaum and Sara Rue “Less Than Perfect” toplined “Impastor”, “The Jim Gaffigan Show” starring NYT best selling author and comedian, Jim Gaffigan along with a second season of “Younger” and “Teachers” from Chicago improv group The Katydids.
TV Land also recently announced a script deal with Emmy®-winning producers John Wells and John Riggi for a single-camera period comedy project inspired by the life of Kyle Richards “The Real Housewives of Beverly Hills.”