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ABC Family Is 2015’s Most Socially Engaged Network

The Year’s Most Socially Engaged TV Network, ABC Family Is Cable TV’s #1 Network in Prime in Women 18-34 for the 2nd Consecutive Year

Primetime – 2015

During 2015, ABC Family, soon to become Freeform, ranked as the #1 cable TV network in Prime for the 2nd-consecutive year in Women 18-34 (216,000/0.6 rating) and equaled its highest competitive finish ever in Women 18-49 (#3 – 362,000/0.6 rating).

Moreover, the channel was a Top 2 cable TV network for the 4th year in a row in Females 12-34 (308,000/0.7 rating) and a Top 10 contender for the 7th year in a row in Adults 18-49 (#9 –524,000/0.6 rating) and Adults 18-34 (#6 – 303,000/0.4 rating) and 8th straight year in Viewers 12-34 (#6 – 427,000/0.5 rating) – dates back to 2014, 2012, 2009 and 2008, respectively.

“Pretty Little Liars,” ranked among the year’s Top 5 scripted cable TV series in:

  • Women 18-34 (#5 – 1.2 million/3.4 rating)
  • Women 18-49 (#5 – 1.5 million/2.4 rating)
  • Females 12-34(#4 – 1.7 million/3.8 rating)

ABC Family Social Media – 2015

With 62 million fans across Facebook, Instagram, Tumblr and Twitter, ABC Family ranked as the #1 most-socially engaged network of the year with over 10.6 million average engagements per show. On Instagram alone, the network generated 178 million engagements to rank #1 on the platform.  Here are some numbers.

“Pretty Little Liars”:

  • #1 scripted show on all TV per Total Engagements with 232.0 million across Facebook,    Instagram, Tumblr and Twitter
  • #1 scripted show on Instagram in terms of Total Fans (4 million) and Engagements (143.0 million), gaining more new followers than any other scripted program in 2015
  • Remains the #1 scripted show on Twitter based on Engagements (28.0 million) and remains the holder of the most tweeted cable episode in TV history and of 8 of the Top 10 cable TV series telecasts overall
  • #1 scripted show on Pinterest with 173,000 Total Fans
  • #2 scripted show on Facebook with 59.0 million Total Engagements

“Shadowhunters”:

Generated the most Total Engagements of any new 2016 series with more than 12 million across Facebook, Instagram, Tumblr and Twitter and has over 300,000 Instagram followers, more than any other forthcoming 2016 series.

“The Fosters”:

  • #4 cable series on Instagram with 13.0 million Total Engagements

 

18th Annual “25 Days of Christmas” Programing Event Amasses Nearly 1 Million Total Social Engagements and Sweeps #1 Ranking Across Cable TV

In its 18th year, one of the year’s most momentous happenings across all cable TV, ABC Family’s “25 Days of Christmas,” is pacing as the event’s 2nd-best on record in:

  • Women 18-34 (446,000/1.3 rating) and 3rd-strongest ever in Total Viewers (2.5 million)
  • Adults 18-34 (669,000/1.0 rating), Adults 18-49 (1.2million/0.9 rating)
  • Women 18-49 (761,000/1.2 rating) and Females 12-34 (586,000/1.3 rating)

Making ABC Family the dominant #1 cable network in the day part across the board. Across social media, “25 Days of Christmas 2015” amassed nearly 1 million Total Engagements across Facebook, Instagram, Tumblr and Twitter and based on Total Movie Tweets, was easily the #1 TV network in December with over 275,000 Tweets and 14.4 million impressions, owning 15 of the Top 20 movie telecasts with “Dr. Seuss’ How the Grinch Stole Christmas,” “Elf” and “The Polar Express” the most dominant. Compared to “25 Days 2014,” this year’s event showed growth across the board, including:

  • +9% in Total Viewers (2.5 million vs. 2.3million)
  • +9% in Adults 18-34 (669,000 vs. 614,000)
  • +9% in Adults 18-49 (1.2 million vs. 1.1 million)
  • +7% in Viewers 12-34 (909,000 vs. 853,000)

Source: NTI, U.S. ratings. 2015: 12/29/14-12/27/15, most current; 25 Days 2015: 12/1/15-12/13/15, L+7, 6:00 – 11:00 pm; Prime: M-Su., 8:00 – 11:00 p.m.

Social Media Sources: SocialGuide/Nielsen Twitter TV ratings, Facebook, ListenFirst.

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